Three wanted to develop a vision of their future digital products, creating a better experience for users and the brand. It was run as a collaborative project between Three's internal brand & design team, UX team and their branding agency, WHAM.
We started with experience principles. These were developed from Three’s brand purpose. They helped us shape and question each step of the project.
Using the experience principles we developed user stories that followed a realistic, omnichannel experience. They were informed by stakeholder workshops and insight from the live site. This gave a better understanding of user needs for any digital interaction point.
These key digital interaction points were explored and refined across a series of design and UX sessions. Each touch point a representation of where Three want's to go, as well as acting as the inspiration to get there.