I’m a creative leader working across brand identity, creative direction and experience design.
I've got a passion to create user-centred engaging experiences while developing amazing people to help realise them. All fuelled by a love of mid-noughties indie, tea and biscuits.
Currently at BT helping develop the brand experience across the whole company. Specialising in digital products, usability, digital architecture and brand development. All while creating a consistent and engaging brand experience for users across multiple products and touchpoints.
Previously I was at Three, growing and leading the digital creative team, crafting digital products and driving the brand forward. And before that Marvellous, a mobile marketing agency working with brands both big and small. Creating award-winning experiences and campaigns.
I also co-founded fifo with Andy Ellis. Together we produce and perform live experimental motion graphics.
Outside of design music is my passion. I play the guitar but probably spend more time looking at new guitars and pedals. A youth spent working in record stores means I have a large music collection and like to unwind listening to a record. The rest of my free time is spent with my family making full use of our National Trust membership.