Brand guidelines for BT Group, BT, and EE live on the brand site, a single source of the truth for the company. I was the owner of the site and responsible for designing and building the pages, as well as briefing any new technical components in to the development team.
The brand site has a wide range of users with different needs. These are to understand the brand, have access to assets for download, and to find in-depth guidance.
To improve the information architecture, I ran user interviews and card sorting sessions with a cross-section of users, to gain insight in to how they used the site.
This research showed that each brand should have two key areas on the site; one for guidelines to educate users, and another where assets are available to users who are already familiar with the brands.
The site is continually being updated and improved as we release more guidelines and get user feedback.