Type Two Error
Visuals for rock trio.
Creative leader specialising in brand identity, creative direction, experience design, and brand strategy.
Type Two Error is a rock trio, rising from the ashes of The Cooper Temple Clause. As part of fifo, I collaborated with the band to develop custom visuals to enhance their live show. The band play a variety of venues so needed something distinctive, yet flexible.
As an extension of the visuals we created a video for Pushing Up, the first single from their upcoming album. The video drew inspiration from the artwork by SignalStarr, and was refined between fifo and the band.
It was supported by social content we created helping to tease the release, and drive people to listen and pre-save the song.
Extensive press for the single saw the video embedded across a multitude of sites and blogs.